YOUR BOSS ACTUALLY
Studies that show 73% of executives don’t believe that marketing drives demand and revenue, we have to make sure that we can prove the ROI of our marketing efforts.
Do you know which metrics actually matter to your boss? In this white paper, we'll share the six metrics that do.
IN THIS WHITE PAPER, YOU'LL FIND:
▸ 6 marketing metrics that prove the value of your marketing efforts
▸ Formulas and examples to help you calculate your own metrics
▸ Explanations why these metrics are important & how to interpret